49ers send 'playbook' to season ticket holders


49ers send 'playbook' to season ticket holders

SANTA CLARA -- Jim Harbaugh recently wrote a letter to 49ers season ticket holders. Yes, he really did write the letter, I'm told."Each year in the inaugural meeting of the season, a Playbook is passed out the squad, describing a plan for achieving TEAM success," Harbaugh wrote. "When the 2012 TEAM gathered in April, we passed out our Playbook."Over the past week, the 49ers have issued a playbook of its own to season-ticket holders. And Harbaugh penned the cover letter in which he calls the season-ticket holders the "most valued member of this TEAM."In the past, the 49ers have distributed season tickets like every other team in every other sport. The sheets of tickets were sent via the U.S. Postal Service -- or "snail mail," as it's widely known now.But the 49ers tried something different this year. Last week, 49ers CEO Jed York wrote on Twitter that he wanted to hear from 49ers season-ticket holders about their "box opening experience."Fed Ex packages began arriving on doorsteps last week. I saw the material that was distributed to a season-ticket holder. It includes a black binder "playbook" with a letter from Harbaugh, a fan guide for creating a home-field advantage and individual game tickets that contain a different theme:On the same page: "There must be mutual trust among the players and coaches."
Playing take-away: "Defensive coordinator Vic Fangio's unit believes it has the same right to the football as the opposing offense."
Building a winner: "The scouting department is focused 12 months a year on evaluating college players who have what it takes to play for the 49ers."
Impact special teams: "Every yard is important. Every detail can win or lose a game."
Fourth-quarter magic: "The 49ers demonstrated their resilience in 2011 with five come-from-behind wins in the fourth quarter."
Pound the rock: "Forging a successful run game requires a certain toughness and tenacity."
Play to the whistle: "All-Pro defensive lineman Justin Smith and his teammates play with a relentless approach -- especially when fatigue sets in and a game can hinge on one play late in the fourth quarter."
Stand your ground: "Forcing an opponent to abandon its run game comes down to technique at the line of scrimmage and a team-wide commitment to swarm the ball-carrier."
From every angle: "Under Offensive Coordinator Greg Roman, it's not uncommon to use a defensive lineman utilized in the offensive backfield or an offensive lineman catching a pass on a tackle-eligible play."
Smells like team spirit: "Individual accomplishments and accolades are not what drive the men in this locker room."The 49ers, of course, are in the process of selling season tickets for the Santa Clara stadium, which is on target for a 2014 opening. York wrote Tuesday on Twitter that the organization "wanted the presentation to be great."As of Tuesday, not all season-ticket holders had received the "playbook." York promised all remaining binders were sent via priority mail and scheduled to arrive Wednesday."You'll love them when you see them," York wrote.If you are a season-ticket holder, what are your thoughts?

Shanahan delegates offensive duties to 49ers staff

Shanahan delegates offensive duties to 49ers staff

SANTA CLARA – Kyle Shanahan will retain the role he held the past nine seasons in his first year as head coach of the 49ers.

Shanahan eschewed the formality of naming an offensive coordinator because he will keep those duties for himself. Still, Shanahan made it clear that he alone will not be able to fix the 49ers’ offense.

Shanahan has assembled a supporting cast that he said makes him comfortable to delegate responsibilities whenever his attention has to be focused on something other than the team’s offense.

“I mix it up,” said Shanahan, who previously held offensive coordinator roles with Houston, Washington, Cleveland and Atlanta. “Different guys have different attributes.”

Mike McDaniel and Mike LaFleur joined Shanahan after time together on the Atlanta Falcons’ offensive staff. McDaniel is the run-game specialist, while LaFleur, the wide receivers coach, is the pass-game specialist.

Tight ends coach Jon Embree, formerly the head coach at Colorado, is Shanahan’s assistant head coach. Shanahan said Embree has a vocal role on his staff.

Moreover, long-time NFL running backs coach Bobby Turner is a trusted assistant after spending 14 seasons in Denver and four more in Washington with Mike Shanahan, Kyle’s father. Turner coached under Kyle Shanahan the past two seasons with the Falcons.

”Bobby Turner’s been an assistant head coach for our teams we’ve had in the past and anytime that I need him to take over, he does,” Shanahan said. “So it depends what period it is, depends what we’re talking about.”

The 49ers opened organized team activities last week. It was the first time the 49ers’ rookies and veterans were together on the field for offense vs. defense practices. Shanahan said it takes some adjustment for him to figure out how to best budget his time during the workouts.

“I’m used to knowing exactly where to go and what to do and I always did that from an offensive coordinator standpoint which I still do a lot of those responsibilities,” Shanahan said. “So, at times, I feel most comfortable when I go to do that because that’s something to do. But, when I pass it over to some other guys and let them do it, I find myself walking around a lot and I’m not used to that.

“It feels awkward, but I don’t think it’s a bad thing. I think I should walk around and watch everyone and see it. I always see it on the tape, but that’s later at night. You want players to know you’re there and paying attention to everything and I usually try to cover that in meetings the next day also.”

Harbaugh goes Biblical, responds to Jacobs' criticisms of his coaching

Harbaugh goes Biblical, responds to Jacobs' criticisms of his coaching

Former NFL running back Brandon Jacobs spent one season with the San Francisco 49ers in 2012 under head coach Jim Harbaugh.

Jacobs only played in two games and gained seven yards on five carries. The results were nothing like his 5,087 yards and 60 touchdowns over eight years with the Giants. 

Apparently being pushed to the bench as a 31-year-old veteran running back didn't sit well with Jacobs. 

“Going somewhere where they don’t have route conversions into certain coverages was just absurd,” Jacobs said Thursday on the Tiki and Tierney Show. “They’re just running routes in the defense, getting people killed. Size and strength is what they had, and that’s why they won.

"Let’s be real. They had great assistant coaches, but Jim didn’t know what he was doing. Jim had no idea. Jim is throwing slants into Cover-2 safeties, getting people hurt. That guy knew nothing, man."

On Saturday morning, Harbaugh responded to Jacobs with a tweet to him. 

Harbaugh went 44-19-1 in four seasons as the 49ers' head coach. He also added five playoff wins and a trip to the Super Bowl in the 2012-13 season, the one that Jacobs played for him.