49ers a study in Management 101

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49ers a study in Management 101

Andy Dolich
CSNBayArea.com

OK, time to settle down and gently lower yourself off the ceiling. The Giants are coming to town with their late-season star, Mo Mentum. Ill leave it up to my fellow CSNBayarea.com 49ers Insiders to weigh in on how team ho-hum became team transcendent on its way to a possible sixth Super Bowl.

The leading business turnaround experts are looking at the wondrous work done by Jim Harbaugh, the coaches, players and football operations staff to discover the secrets of their stunning success. These management mavens should come equipped with microscope, telescope and stethoscope to figure out how this revolutionary resurrection took place.

Even first-year MBAs learn there are a few bedrock principles that lead to business success. The 49ers coaching staff used them to perfection on their joyous journey this season:

Narrow your focus:
One of the glaring errors of failing businesses is that they try to be all things to all people. Im sure you were in the group of about five fans in the free world that thought Alex Smith would be discussed in the same sentence as Joe Montana and Steve Young at the end of the season. This reminds me of a scene from "The Patriot," starring Mel Gibson. He is with his two young sons trying to overcome a British platoon that had captured his oldest boy. The instructions to his gun-toting kids, Aim small, miss small. Of course they overcame a superior force and freed their brother by narrowing their focus -- as the coaches did with Alex at the beginning of the season.

Expect to win:
I want winners, sounds great but You are winners resonates at a higher level with players. From day one the staff assembled by general manager Trent Baalke and Jim Harbaugh laid out a logical, consistent, step-by-step plan on how this team was going to win. No five-year plans here, lets try five months instead.

Encourage riskPromote trust:
The 49ers had been a team more predictable than a Lindsay Lohan meltdown. The coaches gave the players a mentality that taking chances was OK. We are not going to be who they thought we were going to be. When was the last time that you saw the kicker fake a field goal and hit the lonesome Michael Crabtree for a surprise TD? If I told you that Joe Staley and Isaac Sopoaga were going to channel their inner Jerry Rice and turn into pass catchers you would have spit up. Great managers promote trust in their workforce by supporting risk even if it fails.

Define a winning culture:
Companies in need of a turnaround usually have a poorly defined culture. In failing enterprises employees will not be able to answer what their company's culture is with a unified response. Its imperative that players embrace a single culture, one that will define success. The core values taught by the 49ers' football management experts defined that the organization is about winning football games. Anything else will be minimized.
Manage people:
Entrepreneurs dont invest in companies; they invest in people. When you look at the long-term picture, it isnt so much who you fire as who you hire or keep. Harbaugh has been there and done that when it comes to knowing every part of football culture. The immediate and total support and buy-in to Alex Smith was an early sign that this wasnt going to be business as usual. This decision was met with significant derision by fans and the media but the coaching staff knew how to manage Smith and the offense coming out of the gate. There was no ready-fire-aim in their approach. Their plan gradually took shape and built system-wide confidence in the quarterback and his leadership qualities. It has paid off beyond any ones wildest expectations.

See what no one else sees:
Trent Baalke is a football lifer who has spent hours on the practice fields of colleges and universities all over the country. There were many questions about how he and Harbaugh were going to mesh. Baalke is a completely focused professional who correctly envisioned the huge upside of Aldon Smith and the fill-in puzzle pieces of Kendall Hunter, Bruce Miller and Chris Culliver. The free agent acquisitions of David Akers, Jonathan Goodwin, Carlos Rogers and Donte we speak with our shoulder pads Whitner proved that Baalke has second sight, which is critical in making successful player personnel decisions.

Get rid of status symbols:
The work shirts early in the season gave the team a new vision of its future. It helped define the mental toughness we saw against the Saints. Everyone was part of the assembly line. Alex Smith appeared at the conference championship postgame press conference with his name stitched on his mechanics shirt. Who would have blamed him if he had showed up with with a T-Shirt cannon and blitzed the media with tees that were emblazoned with How do you like me now?

Share the rewards:
Wednesday, before the Saints game, QB coach Geep Chryst drew up the Vernon Post. He had coached for the Carolina Panthers and saw New Orleans twice each season. He knew there was a soft Red Zone tendency that the Niners could take advantage of. The Vernon Post became an instant classic and Chryst was given the credit. Great leaders always take the negative hits and give the credit to their colleagues.

Everyone is a leader:
The 49ers trail 24-23 with 2:18 left and have the ball on the Saints 28, 3rd-and-8. Harbaugh is talking to offensive coordinator Greg Roman in the coaches box. Roman suggests a play in which Alex Smith takes a shotgun snap and heads to the end zone. Twenty-eight legendary yards later Smith crosses the goal line. This wasnt a case of the smartest-guy-in-the-room syndrome but leaders working together to get the job done. The coaching staff assembled by Harbaugh and Baalke were all leaders. Without the following coaches this season would not have come together the way it did:
Brad Seely
Vic Fangio
Greg Roman
Michael Christianson
Geep Chryst
Reggie Davis
Ed Doantell
Tim Drevno
Bobby Engram
Peter Hansen
Greg Jackson
Jim Leavitt
John Morton
Tom Rathman
Mike Solari
Jim Tomsula
Mark Uyeyama

Dont worry be happy:
There isnt a 49ers team in nine years that wouldnt have folded being down 20-3 at the half in Philly or anywhere else. The coaches kept it cool, calm and collected in the locker room. The team knew through its coaches' confidence that it was possible to get back in the game. In the middle of adversity calmness is the ultimate cool. This was a happy team in the manner of Bobby McFerrin.

TEAM, TEAM, TEAM:
How did Harbaugh create this time warp to greatness from a decade of mediocrity?

Planning a turnaround takes an intimate understanding of a business or a team including its players, coaches, management, ownership, fans, training programs and processes. Powerful leaders define the culture and vision and communicate these directly to gain employee support. To have accomplished this turnaround in a nano-second is something that management consultants and the sports media will be deconstructing for a long time. The Management on the 101 is worthy of a Stanford Business School case study.

Over his 40-year career, sports executive Andy Dolich has held positions at the San Francisco 49ers, Oakland A's, Golden State Warriors, Memphis Grizzlies and Philadelphia 76ers. He is the Sports Business Insider for Comcast SportsNet Bay Area.

Shanahan delegates offensive duties to 49ers staff

Shanahan delegates offensive duties to 49ers staff

SANTA CLARA – Kyle Shanahan will retain the role he held the past nine seasons in his first year as head coach of the 49ers.

Shanahan eschewed the formality of naming an offensive coordinator because he will keep those duties for himself. Still, Shanahan made it clear that he alone will not be able to fix the 49ers’ offense.

Shanahan has assembled a supporting cast that he said makes him comfortable to delegate responsibilities whenever his attention has to be focused on something other than the team’s offense.

“I mix it up,” said Shanahan, who previously held offensive coordinator roles with Houston, Washington, Cleveland and Atlanta. “Different guys have different attributes.”

Mike McDaniel and Mike LaFleur joined Shanahan after time together on the Atlanta Falcons’ offensive staff. McDaniel is the run-game specialist, while LaFleur, the wide receivers coach, is the pass-game specialist.

Tight ends coach Jon Embree, formerly the head coach at Colorado, is Shanahan’s assistant head coach. Shanahan said Embree has a vocal role on his staff.

Moreover, long-time NFL running backs coach Bobby Turner is a trusted assistant after spending 14 seasons in Denver and four more in Washington with Mike Shanahan, Kyle’s father. Turner coached under Kyle Shanahan the past two seasons with the Falcons.

”Bobby Turner’s been an assistant head coach for our teams we’ve had in the past and anytime that I need him to take over, he does,” Shanahan said. “So it depends what period it is, depends what we’re talking about.”

The 49ers opened organized team activities last week. It was the first time the 49ers’ rookies and veterans were together on the field for offense vs. defense practices. Shanahan said it takes some adjustment for him to figure out how to best budget his time during the workouts.

“I’m used to knowing exactly where to go and what to do and I always did that from an offensive coordinator standpoint which I still do a lot of those responsibilities,” Shanahan said. “So, at times, I feel most comfortable when I go to do that because that’s something to do. But, when I pass it over to some other guys and let them do it, I find myself walking around a lot and I’m not used to that.

“It feels awkward, but I don’t think it’s a bad thing. I think I should walk around and watch everyone and see it. I always see it on the tape, but that’s later at night. You want players to know you’re there and paying attention to everything and I usually try to cover that in meetings the next day also.”

Harbaugh goes Biblical, responds to Jacobs' criticisms of his coaching

Harbaugh goes Biblical, responds to Jacobs' criticisms of his coaching

Former NFL running back Brandon Jacobs spent one season with the San Francisco 49ers in 2012 under head coach Jim Harbaugh.

Jacobs only played in two games and gained seven yards on five carries. The results were nothing like his 5,087 yards and 60 touchdowns over eight years with the Giants. 

Apparently being pushed to the bench as a 31-year-old veteran running back didn't sit well with Jacobs. 

“Going somewhere where they don’t have route conversions into certain coverages was just absurd,” Jacobs said Thursday on the Tiki and Tierney Show. “They’re just running routes in the defense, getting people killed. Size and strength is what they had, and that’s why they won.

"Let’s be real. They had great assistant coaches, but Jim didn’t know what he was doing. Jim had no idea. Jim is throwing slants into Cover-2 safeties, getting people hurt. That guy knew nothing, man."

On Saturday morning, Harbaugh responded to Jacobs with a tweet to him. 

Harbaugh went 44-19-1 in four seasons as the 49ers' head coach. He also added five playoff wins and a trip to the Super Bowl in the 2012-13 season, the one that Jacobs played for him.