49ers

CAA Sports to sell new 49ers' stadium naming rights

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CAA Sports to sell new 49ers' stadium naming rights

April 27, 2011
49ERS NEWS 49ERS VIDEO
CSNBayArea.com staffThe San Francsico 49ers announced Wednesday that they have formed a partnership with CAA Sports, a division of Creative Artists Agency (CAA), the world's leading entertainment and sports agency.The key aspect of the partnership is that the 49ers will outsource the task of procuring a sponsor to buy naming rights for the new stadium -- the 68,500-seat stadium currently schedueld to open in the heart of Silicon Valley in time for the 2015 NFL season -- to the CAA. CAA will function as an integral extension of our sales team, said 49ers Chief Sales Officer John Vidalin. We will rely heavily on their expertise to enhance our efforts on the Santa Clara stadium naming rights project. Their reputation as market makers will be invaluable to this process. Additionally, the strength and scope of their network capabilities is unequalled in the industry, and should prove to enhance our target reach.We are honored to be working with the San Francisco 49ers, an iconic NFL team with a passionate fan base in one of the most vibrant markets in the U.S., as they bring to market the naming rights for this very special stadium project, said Michael Levine, Co-Head, CAA Sports. Placed in the heart of Silicon Valley, the epicenter of innovation, the new stadium will combine environmentally-friendly elements with state-of-the-art fan technologies, providing a unique platform for a marketer to align itself with this celebrated sports franchise and the City of Santa Clara. In the past, CAA Sports was awarded the assignment to to sell multi-year corporate partnerships for the new Yankee Stadium and Madison Square Garden's transformation.

Large group of Colin Kaepernick supporters demonstrate outside NFL offices

Large group of Colin Kaepernick supporters demonstrate outside NFL offices

NEW YORK -- Supporters of former San Francisco 49ers quarterback Colin Kaepernick, who refused to stand for the national anthem to protest police brutality against blacks, showed their solidarity with him and his cause at a rally outside the headquarters of the National Football League on Wednesday.

More than 1,000 people, many wearing jerseys bearing Kaepernick's name, crowded the steps outside the NFL's midtown Manhattan offices.

Kaepernick, who once took the 49ers to the Super Bowl, opted out of his contract with the team in March and remains unsigned. Supporters say he is being blackballed for his advocacy, but some critics say he should not have sat or kneeled during the anthem or contend his lack of a job is more about his on-field talent.

Chants at the demonstration included "Boycott! Boycott!" Women's March organizer Tamika Mallory, addressing football fans, said, "I don't care how long you've been watching football, if they don't stand up for your children, turn the damn TV off."

Political commentator Symone Sanders said, "We are all standing with Kaepernick. It is time for the NFL to put up or shut up."

Earlier Wednesday, the NAACP called for a meeting with the NFL to discuss the fate of Kaepernick, who was born to a white woman and a black man but was adopted by a white couple. The civil rights organization's interim president, Derrick Johnson, said in a letter to the NFL's commissioner, Roger Goodell, that it's apparently "no sheer coincidence" that Kaepernick isn't on a roster.

"No player should be victimized and discriminated against because of his exercise of free speech - to do so is in violation of his rights under the Constitution and the NFL's own regulations," Johnson said.

The NAACP's state president in New York, Hazel Dukes, said: "Right now, the action of the league seems to imply to young black men that this league, which is comprised of 70 percent African-Americans, only values black lives if they are wearing a football uniform."

Goodell has said the league isn't blackballing Kaepernick.

Some other players followed Kaepernick's actions last season, and some are doing so in this year's pre-season. On Monday, a group of Cleveland Browns players prayed in silent protest during the national anthem. Among those kneeling was a white player, Seth DeValve. Another white player, Britton Colquitt, did not kneel but kept his hand on the shoulder of a teammate who did.

That protest earned the ire of an Ohio Supreme Court justice, the lone Democrat holding an Ohio statewide office. Justice Bill O'Neill wrote on Facebook that he wouldn't attend any games at which "draft dodging millionaire athletes disrespect the veterans who earned them the right to be on that field."

"Shame on you all," he said.

49ers activate Jimmie Ward

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AP

49ers activate Jimmie Ward

SANTA CLARA -- Safety Jimmie Ward was cleared Wednesday morning to begin practicing with his teammates after missing nearly four weeks of training camp with a hamstring injury.

Ward underwent conditioning tests on Monday and Tuesday to complete the final hurdles before the club activated him off the physically unable to perform list.

Ward sustained a hamstring injury during the conditioning test on the eve of training camp.

Ward was moved to cornerback last season, where he started 10 games.

He finished the season on injured reserve with a shoulder injury. He was the 49ers' primary nickel back in his first two NFL seasons.

Jaquiski Tartt originally took over at free safety at the beginning of camp. But after Tartt missed significant practice time with a ribs injury, undrafted rookie Lorenzo Jerome stepped in.

Jerome started the 49ers’ first two exhibition games at free safety.