Davis' absence 'in best interest of my brand'

Davis' absence 'in best interest of my brand'
June 5, 2014, 7:00 am
Share This Post



All my life, it’s my dream to retire as a 49er. That’s the hope I have at the moment.
Vernon Davis

Programming note: For all the day’s sports news, tune in to SportsNet Central tonight and every night at 6, 10:30 p.m. and midnight on Comcast SportsNet Bay Area

Tight end Vernon Davis finally publicly confirmed his absence from the 49ers’ offseason program is connected to his desire for a new contract.

“Every decision that I make is in the best interest of my brand,” Davis said Wednesday during an appearance on Jay Mohr Sports radio show.

“At the end of the day, sometimes we have to make a business decision. And my decision is to work out on my own and focus on building my brand, as well as balancing everything out.”

In April, Davis became the first athlete to sell stock tied to the value of his brand. He signed away 10 percent of his future income through Fantex. Davis reportedly received $4 million through the initial public offering, which sold 421,100 shares and raised $4.2 million from investors.

Davis has two years remaining on a six-year, $42.559 million contract extension he signed just prior to the start of the 2010 season. His current $7.35 million annual salary ranks third among NFL tight ends.

When asked what would make him happy, Davis answered, “Just being able to retire as a 49er. All my life, it’s my dream to retire as a 49er. That’s the hope I have at the moment.”

The 49ers have one more week of voluntary organized team activities. Davis faces fines of nearly $70,000 if he does not attend the team’s mandatory minicamp June 17-19 in Santa Clara.