English soccer club Leeds United announced a new business partnership with the San Francisco 49ers on Friday.
Delegates from the two teams will meet to discuss key areas of the club’s business, including ticketing strategies, sponsorship and commercial opportunities.
"This is a strategic partnership and we're looking forward to working closely with the 49ers," said Leeds United managing director David Haigh. "They are a worldwide brand, and we'll be discussing all aspects of our business...and hopefully tapping into and sharing knowledge with them,”
“The 49ers are very excited about the prospect of partnering with Leeds United, a club with an international following as well as great history and tradition," said 49ers COO Paraag Marathe. “We look forward to sharing best practices with Leeds United and providing them with our perspective on the sports industry."
Leeds United was formed in 1919 and has won three First Division league titles, one FA Cup and one League Cup.
Leeds United Media Services contributed to this report.