GOLDEN STATE WARRIORS POST INCREASED TV RATINGS FOR FIRST HALF OF SEASON ON COMCAST SPORTSNET BAY AREA
Warriors Household Ratings Up 49% Compared to 2011-12 Viewership Increased Ratings Registered in Key Advertising Demographics, Warriors Pregame Live and Warriors Postgame Live
SAN FRANCISCO, CA (February 13, 2013) – Comcast SportsNet Bay Area, the home of “Authentic Bay Area Sports,” has registered significant rating increases for its Golden State Warriors telecasts during the first half of the 2012-13 NBA season. Through 50 games this season, Comcast SportsNet Bay Area is averaging a 2.68 household rating, which is equal to an estimated 67,132 households in the San Francisco DMA (San Francisco/Oakland/San Jose) watching per game, a 49 percent increase over the 1.80 average household rating posted at the end of the 2011-12 season.
Additional highlights from the first half of the season include:
· Of the 50 Warriors games televised on Comcast SportsNet Bay Area, 12 telecasts have been #1 in average households during the market time period and 16 other broadcasts have been ranked #2.
· The December 22 Warriors/Lakers game registered a season-high 4.99 average household rating (approx. 124,850 households) – the highest rated Warriors game since the 07-08 season (3/24/08, Warriors/Lakers 5.73).
· Ratings in key advertising demographics have posted increased numbers, including Adults 18-49 (1.68 avg., up 41% from 2011-12), Adults 25-54 (1.44 avg., up 33% from 2011-12), Men 18-49 (2.37 avg., up 40% from 2011-12) and Men 25-54 (2.06 avg., up 29% from 2011-12).
· In addition, Warriors Pregame Live (up 42% from 2011-12) and Warriors Postgame Live (up 28% from 2011-12) have delivered significant rating gains.
Source for all ratings information is provided by Nielsen Media Research.
Comcast SportsNet Bay Area’s next Warriors telecast is Tuesday, February 19 against the Utah Jazz (pre-game coverage gets underway with Warriors Pregame Live at 5:30 p.m. with tip-off at 6 p.m.).
Comcast Sports Group, part of the NBC Sports Group, consists of 14 local networks that deliver 2,400 sporting events annually and breaking news and analysis to more than 50 million cable and satellite homes. Comcast Sports Group’s sports networks are: Comcast SportsNet Bay Area, Comcast SportsNet California, Comcast SportsNet Chicago, Comcast SportsNet Mid-Atlantic, Comcast SportsNet New England, Comcast SportsNet Northwest, Comcast SportsNet Philadelphia, SNY, The Mtn. – Mountain West Sports Network, CSS and Comcast Sports Southwest. Comcast Sports Group also manages NECN (New England Cable News), the nation’s largest regional news network, and The Comcast Network, based in Philadelphia and Washington, which delivers community-oriented programming.
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Jay dela Cruz