Warriors Household Ratings Up 58% Compared to 2011-12 Viewership
Increased Ratings Registered in Key Advertising Demographics, Warriors Pregame Live and Warriors Postgame Live
SAN FRANCISCO, CA (April 18, 2013) – Comcast SportsNet Bay Area (@CSNAuthentic), the home of “Authentic Bay Area Sports,” has seen a significant rise in ratings for its Golden State Warriors telecasts during the 2012-13 NBA season. Comcast SportsNet Bay Area averaged a 2.85 household rating, which is equal to an estimated 71,373 households in the San Francisco DMA (San Francisco/Oakland/San Jose) watching per game, a 58 percent increase over the 1.80 average household rating posted at the end of the 2011-12 season.
Ratings in key advertising demographics also registered increased numbers: Adults 18-49 (up 45%), Adults 25-54 (up 42%), Men 18-49 (up 45%) and Men 25-54 (up 38%). Source for all ratings information is provided by Nielsen Media Research.
In addition, Warriors Pregame Live (up 39%) and Warriors Postgame Live (up 35%) have posted rating gains in households compared to the 2011-12 season.
On Monday, March 25 against the Los Angeles Lakers, Comcast SportsNet Bay Area delivered the highest rated Warriors game since the 2007-2008 season – a 5.25 average household rating with approximately 131,287 households viewing the entire game.
NBC Sports Regional Networks, part of the NBC Sports Group, consists of 13 local networks that deliver more than 2,400 sporting events annually, along with breaking news and comprehensive analysis, to more than 50 million cable and satellite homes. The NBC Sports Regional Networks are: Comcast SportsNet Bay Area, Comcast SportsNet California, Comcast SportsNet Chicago, Comcast SportsNet Houston, Comcast SportsNet Mid-Atlantic, Comcast SportsNet New England, Comcast SportsNet Northwest, Comcast SportsNet Philadelphia, CSS and SNY. NBC Sports Regional Networks also manages NECN (New England Cable News), the nation’s largest regional news network, and The Comcast Network, based in Philadelphia and Washington, which delivers community-oriented programming. For more information, see ComcastSportsNet.com.
Jay dela Cruz