Warriors Household Ratings Up 13% Compared to 2012-13 Viewership
Increased Ratings Registered in Key Advertising Demographics, Warriors Pregame Live and Warriors Postgame Live
SAN FRANCISCO, CA (April 17, 2014) – Comcast SportsNet Bay Area (@CSNAuthentic), the home of “Authentic Bay Area Sports,” has seen a significant rise in ratings for its Golden State Warriors telecasts during the 2013-14 NBA season. Comcast SportsNet Bay Area averaged a 3.24 household rating, which is equal to an estimated 81,640 households in the San Francisco DMA (San Francisco/Oakland/San Jose) watching per game, a 13 percent increase over the 2.86 average household rating posted at the end of the 2012-13 season, and an 80% percent increase since the 2011-12 season.
Additional highlights from the 2013-14 season include:
· Of the 74 Warriors games televised on Comcast SportsNet Bay Area, 15 telecasts have been #1 in average households during the market time period, 27 broadcasts have been ranked #2, and 17 telecasts have been ranked #3. This season, 80% of Warriors games have been ranked in the top three during the market time period on Comcast SportsNet Bay Area;
· Ratings in key advertising demographics have posted increased numbers, including Adults 25-54 (+16%) and Men 25-54 (+12%);
· The 2/12/2014 Warriors/Heat game registered a season-high 5.61 average household rating (approx. 141,401 households) – the highest rated Warriors regular season game since the 2007-2008 season (3/24/2008, Warriors/Lakers 5.73);
· Warriors Pregame Live (+12%) and Warriors Postgame Live (+17%) have posted rating gains in households compared to the 2012-13 season.
Source for all ratings information is provided by Nielsen Media Research.
Comcast SportsNet Bay Area and Comcast SportsNet California, both part of NBC Sports Regional Networks, serve more than four million households in Northern California, Nevada, Southern Oregon and Hawaii. Comcast SportsNet Bay Area, the television home of MLB’s San Francisco Giants, NBA’s Golden State Warriors, AFL’s San Jose SaberCats and the official regional sports network of the San Francisco 49ers, also features a robust lineup of Emmy Award-winning news, analysis and original programming. Comcast SportsNet California offers live coverage of MLB’s Oakland Athletics, NBA’s Sacramento Kings, NHL’s San Jose Sharks, MLS’s San Jose Earthquakes and is the official regional sports network of the Oakland Raiders. Collectively, these networks deliver more than 600 live sporting events per year, over 1,500 live studio shows, including SportsNet Central, Yahoo SportsTalk Live, Pregame Live, Postgame Live, Press Conference Live, as well as compelling digital content, up-to-the-minute scores, highlights and breaking news via www.CSNBayArea.com and www.CSNCalifornia.com. Follow both networks on Twitter via @CSNAuthentic.
NBC Sports Regional Networks, part of the NBC Sports Group, consist of 12 regional networks that deliver more than 2,400 live sporting events annually, along with award-winning breaking news, comprehensive analysis, digital content and original programming to more than 50 million homes. The NBC Sports Regional Networks are: Comcast SportsNet Bay Area, Comcast SportsNet California, Comcast SportsNet Chicago, Comcast SportsNet Houston, Comcast SportsNet Mid-Atlantic, Comcast SportsNet New England, Comcast SportsNet Northwest, The Comcast Network, Comcast SportsNet Philadelphia, CSS and SNY. For more information, visit ComcastSportsNet.com. For more information about NBC Sports Group properties, including press releases, photos, talent and executive bios and headshots, please visit NBCSportsGroupPressBox.com.
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Jay dela Cruz