A's, M's to wear ads on unis for season openers

March 27, 2012, 9:23 pm
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WARNING: If you're a baseball purist, look away.

When the A's and Mariners take the turf at the Tokyo Dome Wednesday morning at 3 a.m. PT, both squads will be wearing advertising on their batting helmets. Additionally, the A's will be wearing advertising patches.

Welcome to the Gloops Japan Opening Series 2012.
Yes, that gloops. Here is how they describe themselves on their website:

The g comes from global and loops implies to loop communication. gloops represents our vision: to broaden the circle of communication services globally.

What they are is an "energetic and fun loving mobile game developer in Japan."

Regardless, gloops has scored with an advertising deal for both games in Tokyo.

Baseball has considered similar advertising in the States in the past (spider webs on the basepaths to promote a Spiderman movie), but so far it hasn't pulled the trigger on an electronics company's or a beverage company's logo splashed across the chest of your favorite team. But one has to think that it's coming.

I reached out to our resident baseball historian, associate producer Justin Bercovich, and asked his opinion of advertising on Major League uniforms.

"I don't like it, but there are other hot-button issues for purists like myself, such as expanded playoffs, the DH and expanded interleague play in 2013."

Is the paint on the house of the baseball purist starting to peel? Is the foundation beginning to buckle? If it's about money, then we have to assume it's a matter of time before uniforms are filled up like a NASCAR stock car.

What do you think? Would you be ok with advertising on Major League Baseball uniforms?

Internationally, advertising on team uniforms is a given. Why should baseball be any different? With virtual advertising on the court, behind the backstop and in the stands, is it really a big deal anymore to keep advertising off team uniforms?

Geoff James is a web producer for CSNBayArea.com

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