Athletics

Oakland mayor Libby Schaaf joins A's in 2017 team commercials

Oakland mayor Libby Schaaf joins A's in 2017 team commercials

MESA, Ariz. — The A’s gave the media a sneak peek at their 2017 commercials, with all the spots shot in and around downtown Oakland.

It goes hand-in-hand with the A’s new “Rooted In Oakland” theme, and blends with the team’s effort to embrace the city that it plans to build its new ballpark in.

Among some of the highlights from the commercials that will be unveiled bit by bit over the course of the season:

—Oakland mayor Libby Schaaf envisioning A’s manager Bob Melvin taking over mayoral duties. Melvin signals for a left-hander while sitting in Schaaf’s chair and throws his hat down in disgust while arguing with a city official.

—Third base coach Chip Hale waving players through the turnstiles during “BART Training Camp.”

—Ryon Healy, Sonny Gray and Kendall Graveman giving mascot Stomper dating advice while visiting the Oakland Zoo.

This year's commercials can be viewed here.

In the past, the A’s made all of their commercials in Arizona shortly before spring training. Transferring the shoots to Oakland created some challenges but also came with a big payoff according to D.J. O’Neil, the creative director of Hub Strategy & Communication.

“It was really cool to see fans just wandering up to what was going on and talking to the players,” O’Neil said. “They’re really respectful, and the players were great with fans. It added a layer to it. Everything just felt warm.”

It also made for spontaneity. Some BART riders making their daily commute were surprised to find A’s players in full uniform on their train. One fan stepped off a train to find players forming a high-five tunnel for him. The fan went along with it perfectly, and O’Neil and the A’s got him to sign a release on the spot for him to be used in the commercial.

Jim Leahey, the A’s vice president of sales and marketing, and Travis LoDolce, their senior manager of marketing, also unveiled new billboard ads and light pole banners that will be displayed all around Oakland. One of the better ones — a Bart sign of A’s home run leader Khris Davis that boasts, “More Round Trips than the Oakland Airport.”

An 80-foot high A’s mural -- created by the local artists' group Illuminaries -- will get underway at the intersection of 19th Street and Webster by the end of the month.

With the Warriors planning a move to San Francisco, and the Raiders trying to leave for Las Vegas, Leahey acknowledged “the organization is in a good opportunity to get a lot of mindshare in Oakland and in the areas around Oakland.

“There’s a (long-)term plan, ‘Let’s announce a site we’re going to focus on and let’s build a ballpark for the fans.’ And there’s the short-term plan, which is, ‘Let’s create 2,500 projects in three months … and show the fans we’re really gonna do everything we can to make the experience good while we’re where we are.’”

A's Cotton notches first big league victory in two months: 'He found out if...'

A's Cotton notches first big league victory in two months: 'He found out if...'

HOUSTON — No one questions the quality of stuff that Jharel Cotton takes to the mound.

According to A’s manager Bob Melvin, the key for his rookie starter is more an issue of mindset and aggressiveness.

Cotton was in attack mode Sunday after a wobbly first inning against the Houston Astros. The result was an encouraging six-inning outing that set the A’s on the path to a 3-2 victory that helped them avoid a three-game sweep at Minute Maid Park.

While the victory was important for his team’s overall psyche, Melvin also hopes it triggers some confidence for Cotton in how he can attack a dangerous lineup and have success.

“I think he found out if he throws the ball over the plate, it’s gonna allow him to stay in the game longer,” Melvin said. “He should take a lot out of this game, especially against a lineup like that. Knowing that if I’m throwing the ball over the plate, using a mix of pitches and I’m not afraid to use my fastball, that the results can be good. We’ve seen him pitch really good games because he’s got good stuff.”

Cotton (6-10) rang up his first major league victory since June 23 against the White Sox. That was before a blister on his thumb led to a stint on the disabled list. Since then, he’d struggled with walks, ill-timed homers, and generally enough turbulence to invite speculation on whether the A’s might skip him for a start or send him down.

He answered Sunday by holding the majors’ highest-scoring team to two runs on four hits over his six innings. That was after walking two in a 25-pitch first. Not since that scoreless outing against the White Sox back in June had Cotton surrendered less than four runs in a game.

A’s closer Blake Treinen, who recorded a six-out save and combined with fellow reliever Chris Hatcher to bring home the ‘W’ for Cotton, said watching Cotton tame the Astros lineup didn’t surprise him.

“I’d heard of him from before I was even (traded to the A’s), and I’ve seen his stuff. Sometimes as a young pitcher it just takes experience. When things are going really well, you don’t have to think.You just trust it.”

The A’s beat the Astros for just the third time in 15 games this season. On so many occasions, Houston has taken advantage of Oakland mistakes and forced the issue with aggressive baserunning. On Sunday, it was the A’s who dictated things in that fashion.

Center fielder Boog Powell, who went 3-for-4 with a walk from the leadoff spot, led the game off with a single against Brad Peacock (10-2). Then Marcus Semien grounded one toward the hole on the left side. With Powell racing hard into second, Astros shortstop Alex Bregman threw wildly into right field. Powell came around to score, and Semien — advancing all the way to third — came home on the play when Marwin Gonzalez made another throwing error.

Jed Lowrie scored on a passed ball in the sixth to push the A’s lead to 3-1, marking the first time in Oakland history the A’s scored three or more runs in a game without notching a single RBI.

Semien’s mad dash around the bases reminded him of a similar play as a Little Leaguer in El Cerrito, when he circled the bases in the same kind of way on his mother’s birthday. Afterward, she convinced him he’d hit a real homer.

“I got some texts from some old Little League friends about that one today,” Semien said.

It wasn’t conventional, and it didn’t matter. Over the first two games of this series, the A’s had scored one run total and advanced just one runner as far as third base.

Instant Analysis: Five takeaways as A's avoid sweep vs Astros

Instant Analysis: Five takeaways as A's avoid sweep vs Astros

BOX SCORE

HOUSTON — The A’s experienced a welcome reversal of fortune Sunday in the place that’s been their late-inning house of horrors.

Their bullpen salted away a 3-2 victory over the Astros in a game that had potential heartbreak written all over it.

Three times last season they lost in walk-off fashion at Minute Maid Park. On Sunday, they left the door cracked open by stranding a runner on third in both the seventh and eighth innings, missing out on a chance to add to their slim lead. But recently acquired Chris Hatcher registered a big strikeout of George Springer to end the 7th with the tying run at third. Then Blake Treinen recorded a six-out save to help Oakland avoid a sweep by the American League’s winningest team.

It was a needed morale boost on a weekend in which the A’s received stellar starting pitching but simply couldn’t kick their offense into gear. They mustered just four runs total over the three-game series, but managed to secure a win over Houston for just the third time in 15 meetings this season. It was also just their fifth victory in their past 21 contests at Minute Maid Park.

A LONG DAY’S WORK: The hard-throwing Treinen, acquired from Washington as part of the Sean Doolittle/Ryan Madson trade, was nasty in finishing out the final two innings for his fourth save as an Athletic. With Santiago Casilla having struggled in the ninth, the A’s are evaluating whether Treinen might be a long-term answer at closer. After posting a 5.73 ERA with the Nats this season, he entered Sunday with a 2.65 mark in 16 appearances with Oakland.

POWELL PROVIDES A BOOST: Getting a start in the leadoff spot, center fielder Boog Powell went 3-for-4 with a walk and scored a run. His impact was felt most in the first. After leading the game off with a single, he came all the way around to score on a throwing error by Astros shortstop Alex Bregman. Marcus Semien circled all the way around the bases on the play after first baseman Marwin Gonzalez contributed his own throwing error on the same play.

COTTON RESPONDS: Jharel Cotton needed to deliver a strong outing, and the rookie did so against the majors’ most potent offense. He went 6 2/3 innings and held Houston to two runs on four hits. Coming in, the right-hander had been lit up for an 8.06 ERA over his previous five starts.

MAXWELL RECOVERING: Dustin Garneau started behind the plate for the A’s with Bruce Maxwell feeling the effects of a hard foul tip off his mask Saturday night. Maxwell said he had trouble sleeping throughout the night, and the A’s weren’t about to take chances given the concussion issues encountered by some of their catchers in the past. Josh Phegley and John Jaso are two who come to mind.

Maxwell typically would have been in there against a right-hander in Peacock.

“Our training staff has got as good a handle on these things as any training staff, based on the fact that we’ve had to deal with quite a few of them,”Melvin said. “They know the protocol really well. Based on past experiences with these things, we feel like it’s the prudent thing to do.”

IN RELATED NEWS …: A tie-in to Maxwell’s status is the fact that Josh Phegley continues to come along well in his rehab assignment. Returning from a strained oblique, has played three games for Triple-A Nashville. The A’s don’t intend to rush Phegley back, but Melvin suggested that were Maxwell to miss any extended time, Phegley’s timetable for return could be hastened.