Ratto: PR outreach a 49ers-Raiders photo op

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Ratto: PR outreach a 49ers-Raiders photo op

Aug. 29, 2011

RATTO ARCHIVEGIANTS PAGE GIANTS VIDEO

Follow @RattoCSNRay Ratto
CSNBayArea.com

Jed York sat in the stands at Parco del Candeliere Saturday night to show he was one of the people. Amy Trask sent photos of happy smiling New Orleans Saints fans with small children at Le Colisee dOakland to media outlets to show that Raider games are as close as you can get to Disneyland.And somewhere, public relations experts weep.The owner-as-fan idea was done first and best by Bill Veeck back in the 40s. He would roam the stands in Cleveland and later in Chicago so that people could express their desires directly to the one person who could make those desires come true.Then again, he also sat shirtless in the bleachers on hot days and bought beer for those around him. Taking a walk around the plant doesnt do it, but buying a beer for a section certainly would.
Jed isnt Bill Veeck, then. Okay, weve established that.And fan photos with babies and smiling parents are, well, sort of posed, and in todays hypercynical world, not entirely believable. I should know. I am the man who invented hypercynicism, and defend it against all humanitarian impulses. In fact, every time you use it in conversation today, I get a royalty, so let fly, my children. Daddy needs a new pair of tuitions.REWIND: Two men shot outside Candlestick Park
Now were all for owners commingling with the people who enrich them. Most owners would never ever consider it, and most who have tried stop pretty quickly when they decide that they are attracting exactly the wrong type of clientele for their personal comfort zones.You know. Fans.So while J.E. York and A. (middle initial unknown, though wed happily use it if we knew it) Trask may have had their hearts in the right places over the weekend, there is actually a trick to this that requires more serious and aggressive out-of-the-box thinking.And truth be told, it isnt a photo op as much as it is an attitude.And part of the attitude is this: if youre going into the stands, you have to go into the stands a lot. This means forgoing the suite, even if youre entertaining the other teams owner. This means getting to know some of the regulars. This means being the real deal, or as close as one can get when one is trying to catch up as frantically as York is.Once you get there, you can proselytize all you want about not being crass, crude or violent at the game. The fans will buy that because they perceive you as being one of them as long as you have plenty of other ways to encourage their best behavior. Even Veeck was prudent when it came to securing the atmosphere except maybe on Disco Demolition Night. Look it up. Theres plenty to find.As for Trask, the problem of fan identification is different. Her boss, The Al, used to be that real deal guy. He didnt go into the stands, but he would walk into the stadium and in front of the Black Hole to deal out high-fives and fists of approval to those who worshiped at the hem of his track suit.But Davis health forbids those trips now, and there really isnt a logical, credible alternative. Thus, the Raiders best way to show they make a safe environment is to work the parking lots before and let their customers to know to bring their best selves. An in, You punching that Bronco fan does a lot less for us when the Broncos have a third-and-nine at the Black Hole end than you making all the noise you have in you.Crowd security is an ongoing issue that can never be truly solved and done with sort of like performance enhancing drugs, if you really must know. But trying to change a perception isnt nearly as important as changing the conditions that prevail. Stadium policing and parking lot fan rapport are the minimal standard. Photos and photo ops arent really as useful.But the first step is in breaking down the barriers that most owners have built between them and their customers. And treating them less like customers or P.R. props and more like regular folks and fellow fans is the best way to start.Bill Veeck knew it 65 years ago. But just because he was first doesnt mean he has to be last.Ray Ratto is a columnist at CSNBayArea.com.

Internet immediately goes to DefCon1 on Chip Kelly-to-Cal

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USATSI

Internet immediately goes to DefCon1 on Chip Kelly-to-Cal

In what can be considered your standard bolt out of the blue, California head football coach Sonny Dykes has reportedly been fired.

In what can be considered your standard spur-of-the-Internet-moment-connect-the-dots inspiration, the Internet went immediately to DefCon1 on Chip Kelly-to-Cal rumors.

The logic, of course, is impeccable. Dykes never really snapped the Cal program around, taking a bad program and making it, well, mediocre, and he has spent much of the past two years aggressively seeking out other jobs, so one can assume there was at least some trouble in paradise, even if you want to make the case that Cal football and paradise are somehow connected.

And Kelly just got canned by the 49ers as part of Jed York’s latest I-will-not-be-made-to-look-ridiculous twitch, so he could sign a properly modest contract at Berkeley and still get his full $6 million with the offset from the three years left on his Jed deal.

So it makes perfect sense . . . which is why it should be judged with considerable skepticism.

For one, Kelly can almost surely do better in the college job diaspora. Cal is a big name with modest ambitions due in part to constant budget constraints, and there are better jobs out there even if he sits for a year.

For two, Cal and Kelly are an odd fit, given the persistent tensions between academia and athletica at Berkeley.

For three, the job comes with massive roadblocks, including Stanford, USC, Washington and (potentially) a resuscitation of the Oregon he left behind. Success will not come easy, if it does at all.

For four, Cal just finished four years of gimmick offense and overburdened defense, and Kelly would provide a more successful version of the same.

And for five, this is too easy, too simple, too convenient. Something about this scenario must be wrong somewhere. When people hit the Internet with photoshopped Kelly-in-Cal-costumes within minutes of the Dykes announcement, you know this is too obvious to actually come to fruition.

Why? Because we don’t live that well, that’s why.

The beauty of a triumphant Kelly at Cal glowering down at the charred ruin in Santa Clara seems more appealing than it actually is, because try as they might, Cal fans will never be backing the more popular horse here, and Kelly won’t win that battle unless he takes Cal to the Rose Bowl while the 49ers are still grappling over draft positions.

In that way, reality sucks. The idea that Jed York could be mocked in collegial absentia by his two biggest coaching hires is delicious but almost surely illusory.

But until we get more on why Dykes got canned 43 days after the team’s last game – recruiting, academic issues, legal issues, photocopier problems from him sending his resume out so often – all we have is the Chip Kelly rumor-ette to keep us intrigued.

Okay, to keep us amused.

Okay, to keep us from falling over in a coma. Cal should matter more than it does, but it’s been 13 years since the Holiday Bowl zenith of the Jeff Tedford Era, and 25 since Bruce Snyder took the Ursines to the Citrus Bowl. The evidence since 1990 is of a team with bigger dreams than means that is slightly below .500 (160-164). Sonny Dykes leaving means one more coach who didn’t make an impact unless his departure leads to either reassessment of the program’s standards, internal or external sanctions . . .

. . . or what the hell, Chip Kelly. Let’s face it – in these dismal days for wacked-out rumormongering, this is pretty intoxicating stuff.

Warriors are most geographically vague team in history of American sports

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Geology.com

Warriors are most geographically vague team in history of American sports

The Philadelphia/San Francisco/Golden State Warriors have always had a casual attitude about their home court, even by the once-flexible standards of the National Basketball Association.

Thus, it should be only slightly amusing but not actually surprising that Warriors chief arenologist Rick Welts is now waffling a bit (courtesy Comrade Poole) on whether the team will change its name to San Francisco Warriors when it moves across the pond in 2019-20, or retain its current geographic association with Narnia.

I mean Golden State. I often confuse utterly fictional locales – when I can be bothered to give a toss either way.

But the Warriors, whether they play in Oakland, San Francisco, Pier 30, Pier 32, Westeros, Hobbiton, the Duchy of Grand Fenwick, Curryvania, the Klingon Empire, the Death Star or Planet Nine, are relocating, and once they break the seal on the earth in 12 days, Welts and his fellow elves will almost surely play the team’s future name as a mildly tedious cliffhanger.

Hey, fun is where you find it.

The matter of the team’s relocation will be a sore subject among lifelong East Bay residents, who have put up with the Warriors for 45 years in various stages of development, including the current “We Almost Never Lose” stage. They regard the Warriors’ transplantation to San Francisco to be an unspeakable crime given the high level of fan allegiance afforded them in Oakland.

And yes, they regard Oakland and San Francisco as very real places, as opposed to Golden State, Freedonia, Vulgaria or the Nexus of All Realities.

It is not yet fully known what San Franciscans think of this development, but that’s the nature of the gamble here. They may embrace the Warriors as the new toy in town and then lose interest, and frankly, neither Welts nor anyone else knows the answer to that.

Either way, their die is cast, and Joe Lacob and Peter Guber are now future former Oakland fixtures. Yes, they are quite fond of the exciting new real estate values and their exciting new unobstructed view of the bay, but it has long been assumed that the move would also entail changing the name back to “San Francisco” for the snob appeal.

Now Welts, who has overseen both arena projects (including the one at Piers 30 and 32 which ended up with the piers beating the Warriors in a rout), tells Comrade Poole that the San Francisco Warriors might not end up as the San Francisco Warriors after all.

“Four years ago, I think the conventional wisdom in our building here in Oakland was that yes, we should attach a city name to the team, then it becomes a more global franchise,” Welts marketing-gobbledy-gooked. “There was a lot of head-scratching four years ago about where the Golden State Warriors even played, in other parts of the world. What’s happened with the team over the course of the ensuing years, until today, has made the Warriors if not the preeminent, at least among the three best-known NBA franchises around the world. And everybody who didn’t know where the Golden State Warriors were four years ago, if you’re a fan today, anywhere in the world, you know where the Golden State Warriors are.”

In Oakland.

Now, the mic drop.

“The team’s success has caused us to really rethink whether or not that’s something we should or want to do,” he added. “I guess it’s fair to say there’s been no final decision made. But if you were a betting man, I think you would probably want to wager that the name might remain the same.”

Of course. Why not stay fictional when specificity might move fewer hoodies?

Then again, this is a team that in its 70 years has played home games in Philadelphia (the Arena, the Civic Center, Lincoln High School and Convention Hall), Hershey and Bethlehem PA, Atlantic City, Trenton, Collingswood and Camden NJ, and Saratoga Springs NY . . .

(a moment’s rest here to catch our breaths)

. . . and then after moving west in 1962, the Cow Palace, San Francisco Civic Auditorium and USF’s Memorial Gym, the Oakland Auditorium, San Jose Civic Auditorium, San Jose Arena, Richmond Auditorium, then Sacramento, Bakersfield, Fresno, San Diego, Eugene, Seattle, Phoenix and Salt Lake City.

In fact, and you can swindle the gullible at your neighborhood tavern with this one, the Warriors’ first game in San Francisco occurred almost three years before the team left Philadelphia. The Warriors played the visitors to the Minneapolis Lakers, who moved to Los Angeles a year later and had already played a regular season game at the Cow Palace earlier in the year, so this game, January 31, 1960, could have been considered a civic scouting trip for both teams as they sought new homes.

In other words, the Warriors are almost surely the most geographically vague team in the history of North American sports. Moreover, they are about to become the first team in sports history to go home for the third time under three different city names – Philadelphia, San Francisco and Krypton, or whatever the hell they want to call themselves this time.