49ers

Looking back on the Super Bowl ads, good and bad

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Looking back on the Super Bowl ads, good and bad

From Comcast SportsNet
NEW YORK (AP) -- The pressure was on. The tension was thick. And then, there were yawns in between. The Super Bowl may have been a nail biter, but the ads were a snooze. Actor Clint Eastwood waxed for two minutes about Detroit and Chrysler. An M&M candy stripped "naked" at a party. And stars from the 90s were everywhere, as were dogs and babies, of course. Companies paid an average of 3.5 million for a 30-second spot for the right to duke it out Sunday in front of the expected 111 million-plus fans. But it was all so ordinary with fewer surprises. That's mostly because nearly half of the 70 Super Bowl advertisers put their spots out online in the days leading up to the game. That's a big difference from last year when only a few spots were released ahead of time. And the companies that did wait until game day for the "big reveal" didn't take many risks. In fact, most settled on cliche plots with kids, celebs, sex and humor. "Advertisers this year are playing it very safe," said Tim Calkins, a professor of marketing at Northwestern University. "They're running spots that are clearly designed to appeal to a broad audience and not to offend." Here's a look at the game's ads, play by play: SEX SELLS -- OR AT LEAST ADVERTISERS HOPE IT DOES Advertisers showed a little skin in their Super Bowl. An ad for domain name-hosting site GoDaddy shows racecar driver Danica Patrick and fitness expert Jillian Michaels body painting a nude woman. A spot for clothing retailer H&M features soccer star David Beckham in black-and-white in his undies. And online florist Teleflora and automaker Kia both use Victoria Secret's model Adriana Lima in their Super Bowl ads. But perhaps the two most blatant examples of "letting it all hang out" came from car companies. Toyota's spot for its "reinvented" Camry features a "reinvented" couch made up of women wearing bikinis. "It also comes in male," a voiceover in the ad says while showing a couch of shirtless men. And among the few standouts for the night was a Fiat ad that equated seeing the car for the first time with making out with a sexy Italian super model. The tagline: "You'll never forget the first time you see one." "They did a good job of showing that some decisions are made with the heart, some decisions are made with the head and the Italian car decision resides in the groin," said Greg Dinoto, chief creative officer of advertising agency Deutsch in New York. "It was sexy and surprising and fun." BABIES AND DOGS, OH MY Who doesn't love cute animals and babies? Advertisers are banking there aren't many among us. That's why Doritos used both. One Doritos spot shows a man being bribed by a dog with the chips to keep the animal's dirty secret about a cat's disappearance. In another spot, a grandmother uses a slingshot to hoist a baby up to grab a bag of Doritos that belongs to a boy in a tree who had been taunting the baby with the chips. Those two ads were crowd favorites, said Peter Dabol, who analyzes advertising effectiveness at research firm Ace Metrix. The firm polled 500 viewers about the ads to find the most popular. "It's a typical Super Bowl, funny carries the day," he said. "Advertisers are driving for attention and likeability." Likewise, Skechers shoe company introduced its new running sneaker with an ad showing a French bulldog winning a greyhound race by wearing the shoes, of course. The dog then moon walks across the finish line. And software company 2nd Story Software's ad used toilet bowl humor, literally. The ad to promote its free TaxAct software shows a boy who looks everywhere to find a respectable place to relieve himself. He winds up going in a pool. The tagline: "Totally free. Feels good." THE STARS WERE OUT Celebrities always draw attention. And advertisers took a gamble that using stars would be enough to grab attention. Chrysler, one of nine automakers advertising during the game, aired a Super Bowl ad starring Clint Eastwood. The aging actor talks about the rebirth of Chrysler and Detroit. The two-minute "Imported from Detroit" ad, one of the few spots that weren't released before the game, follows the company's ad last year that starred rapper Eminem. "How do we come from behind, how do we come together and how do we win?" he asks. "Detroit is showing us it can be done. What's true about them is true about all of us." Chrysler's ad was among the few standouts on Sunday. "Those very few ads that weren't overexposed up front ended up with a real advantage," said Raymond Taylor, a professor of marketing at the Villanova School of Business in Villanova, Penn. Meanwhile, real-estate company Century 21's ad shows that a real estate agent is able to outdo speed skater Apolo Ohno on the ice, business mogul Donald Trump in business and former football player Deion Sanders at an open house. And in an ad for Pepsi, "The X Factor" winner Melanie Amaro belts out "Respect" for music icon Elton John, who plays a king in the spot. "Pepsi for all," she says. At the end of the ad, John finds himself in the dungeon with rapper and reality TV star Flavor Flav. REMEMBER THAT? NOSTALGIA FACTOR Some advertisers attempted to tug at viewers' heart strings by stirring up old, fond memories. Honda's ad for its compact sports-utility vehicle CR-V shows actor Matthew Broderick living a grown-up version of his 1986 hit movie "Ferris Bueller's Day Off. The ad includes two dozen references to the movie. An Acura NSX ad features 1990s comedic titan Jerry Seinfeld battling with late-night talk show host Jay Leno over the sportscar. The ad includes Seinfeld references like a cameo by the "Soup Nazi" character. And during Downy's pre-game ad, the company remakes one of the most classic commercials of all time, Coke's 1980 spot "Mean Joe Greene." In the original, a little boy gives a gruff football player Joe Greene a Coke as he comes off the field. The Downy remake stars Greene and actress Amy Sedaris (in the little boy role) giving Greene a can of Downy fabric softener.

49ers designate two linebackers waived/injured

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USATSI

49ers designate two linebackers waived/injured

SANTA CLARA – The 49ers are expected to replenish their linebacker to help the team get through upcoming practices and their final three exhibition games.

The 49ers on Wednesday created two roster spots to sign replacements, as the team designated linebackers Donavin Newsom and Jayson DiManche as waived/injured.

General manager John Lynch said the designation was a formality for Newsom, who will revert back to the 49ers after clearing waivers. Newsom will remain under contract to the 49ers after going on injured reserve.

“He’s doing better each day,” Lynch said. “We’re going to put him on injured reserve. It will come across the wire procedurally as a waived-injured, but he’s going to be on injured reserve. And talking with our doctors, he got great care up here at Stanford. It’s the best thing for the kid. Give him time to really get right. So, (I) had a good talk with him this morning.”

Newsom, an undrafted rookie from Colorado, sustained a serious concussion on Aug. 8 and was taken by ambulance off the practice field to Stanford Hospital. He spent two nights in the hospital as a precaution.

DiManche was signed last week and participated in seven plays on defense and 15 on special teams before sustaining a hamstring injury in the 49ers’ exhibition opener against the Kansas City Chiefs. Newly signed linebacker Sean Porter sustained a quadriceps injury in the game against the Chiefs and has also not been available to practice.

Von Miller calls 49ers’ Trent Brown 'the best right tackle in the NFL’

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AP

Von Miller calls 49ers’ Trent Brown 'the best right tackle in the NFL’

Von Miller has 73.5 sacks to his name over six seasons in the NFL. He's a five-time Prow Bowl linebacker, three-time All-Pro, Super Bowl champion, and Super Bowl MVP. 

Trent Brown has played 21 games in two NFL seasons for the 49ers, 18 of them as starts. Despite his little time in the NFL and lack of honors, the Broncos' defensive star sees San Francisco's young offensive lineman as the best in the game at his position.

“He’s the best right tackle in the National Football League,” Miller said to the San Francisco Chronicle Wednesday after the first of two joint practices with the 49ers. “And he may even be a top-five tackle, period, in the National Football League. There’s not another tackle who’s that tall, that big and can move he way he moves.”

Brown, at 24 years old and standing 6-foot-8 while weighing 355 pounds, was the only offensive lineman invited to Miller's "Pass Rush Summit" at Stanford in June. Miller says he invited Brown so he could gain more knowledge, but also added, "from my point of view, we could get it (more knowledge) from a premier-offensive-tackle point of view.”

The two went up against each other in the trenches Wednesday in Santa Clara. After Brown held his own, Miller poured on the praise, but he made it clear how the young offensive lineman's future is all up to himself. Brown holds the keys to his potential. 

"He’ll be as good as he wants to be," Miller said. "When he’s on, there’s not another tackle in the National Football League that’s as good as him."

Miller also made a bold prediction. "He’s going to have one of the biggest (contracts) for an offensive lineman."

Brown's rookie deal ends after the 2018 season.