UC Berkeley enters partnership with Kabam

UC Berkeley enters partnership with Kabam
December 5, 2013, 5:30 pm
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At nearly $1.2 million per year the Cal-Kabam partnership is the largest field naming rights deal in collegiate sports. (AP)

NBCBayArea.com

Kabam!

No, that’s not the sound of Batman pummeling the Riddler with a one-two punch – that’s the name of the new Cal Berkeley Football field. No, really.

The Cal athletic department announced Thursday it has sold Memorial Stadium’s field naming rights to San Francisco-based mobile video game maker Kabam. The stadium keeps its name, but the field’s getting a new moniker.

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