USF unveils new logos, website

August 17, 2012, 2:58 am
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The University of San Francisco Athletics Department unveiled its new logo and redesigned website Thursday.

The logos were designed by SME, Inc.

USF Athletics tasked SME with reimagining University of San Francisco Athletics' brand, and with the steeper challenge of reviving the link between this historic institution's storied athletic tradition and the entire San Francisco community, said Ed O'Hara, senior partner at SME. The newly designed identity stands out to provide an up-to-date look that represents today's Dons with style.

What do you think of the new lineup of logos?

Ligature Mark

Primary Mark

Primary Mark - 2

Alternate Mark