Paterno puts 'the brand' ahead of human decency


Paterno puts 'the brand' ahead of human decency

The shrapnel from the Freeh Report on the Penn State scandal is still raining down on State College, but youd probably do yourselves a great big favor by worrying about the longterm fallout in your neighborhood too.

RELATED: Freeh Report -- Paterno, Penn State officials 'concealed critical facts'
Not because child molestation happens everywhere, but because hero worship does. Hero worship, and devotion to the brand.The report basically blows the former Penn State administration to bits, including the previously bulletproof Joe Paterno, for putting the safety of the brand ahead of human decency. Theres no elegant way to put this, so well say it -- sexually brutalized children were deemed collateral damage in the greater goal of protecting the institution.And it is that general instinct of the powerful and high-ranking to protect their systems no matter what the cost might be that is the danger we all should heed.That the Penn State nightmare happened under a sports umbrella should not surprise us, because there is no institution that understands the value of branding quite like sports. The temptation to blame this on Penn State for being Penn State is wrong, but the idealized version of Penn State is very much why Jerry Sandusky went unchecked hell, unsupervised, more like.And to argue exactly the extent of Joe Paternos knowledge of the crimes, and when he fully understood them, is to miss the greater point, which is this:The brand cannot be put ahead of people, ever. The brand is in and of itself an offensive concept, because it reduces all human endeavor to marketing and imagemaking. At Penn State, the brand was everything, and the football program was integral to the brand. The thousands of students who learned there, and hundreds of teachers and staff who worked there, and the jobs that were created around there, they were not the problem.The brand was the problem. A stupid reductive term became over time the raison detre for the schools existence in the minds and actions of those who controlled the institution, even in the face of one of the most monstrous crimes humans can devise.It is easy to understand why Penn State students, alums, faculty and even fans are going to be very defensive about the Freeh report, because it speaks to the greatest of the myths constructed around them. But neither Jerry Sanduskys crimes nor the fevered cover-ups that ensued were theirs, or their work, or their beliefs. They were victims, too, in a much smaller way.So yes, this was Sanduskys crime, followed by a level of moral and ethical cowardice by his superiors that may result in other convictions. But other than Sandusky, the crime was protecting the brand, at a time when the brand would have been far better served by a loud, public and aggressive defense of its most defenseless.This was not a difficult choice, either. A wrong was committed. There was one right thing to do. It wasnt done, because the people who needed to do it put the brand first, and only.And we all live with the curse of branding. Every sports team we have is a product of branding, and the imagery takes on its own life over time. When we prioritize stadium construction over public services, when we look the other way at bad or illegal behavior because we need the center fielder or running back or point guard too much, we are reinforcing the instincts of the Graham Spaniers, the Tim Curleys, the Gary Schultzes, and if the Freeh report is an accurate assessment, the Joe Paternos.No, the lesson here is the lesson for all. The brand is only as valuable as its willingness to serve those in its care its employees, its fans, its fellow citizens. If the brand is taking more than it is giving, it is unworthy of its status. If more effort is put into protecting the brand that it puts into protection, it isnt worth defending. And it should go even further. When you read or hear of a team or an athletes brand, the person who writes or says it must be regarded as a part of the problem. And the problem is everywhere. Penn State is getting it now because it defended the indefensible for more than a decade, but were all in the same boat. When we forget that the brand is to serve and not be served, we head down the same disastrous path.

A sports-related pie-fixing scandal? Hell never felt so fun


A sports-related pie-fixing scandal? Hell never felt so fun

I’m liking this 2017 so far. Then again, after 2016, nearly any year would be an improvement.

Just this last weekend we got a flat-earth scandal that turned into a mock-up about media self-importance and fake news (yay Kyrie Irving and his impish sense of satire!).

We got the overblown Russell-Hates-Kevin narrative, and the faux Russell-Secretly-Loves-Kevin counternarrative, all because we are stunningly attracted to meaningless and utterly contrived drama (yay our ability to B.S. ourselves!).

We got the NBA All-Star Game ripped for having no defense even though last year’s game was, if anything, worse (yay short attention span!).

We got the Boogie Cousins trade and the national revulsion of all the thought processes the Sacramento Kings put into this perpetually rolling disaster (yay making Boogie and Vivek Ranadive household names!).

And now we got the Great Sutton United Pie-Fixing Scandal. Yeah, pie-fixing. Hell never felt so fun.

So here’s the deal. Sutton United, a very small fry in English soccer, got to the fifth round of the FA Cup, a competition in which all the clubs in England are commingled and play each other until one team remains. The big clubs almost always win, so any time a small club goes deep, it’s a big deal.

Anyway, Sutton went deeper in the competition than nearly anyone in the last century, a charming development given that it is such a small club that it had a stadium caretaker, goalie coach and backup goalie all in one massive fellow, a 46-year-old guy named Wayne Shaw. Shaw became the globular embodiment of the entire Sutton Experience, a jolly lark for everyone involved and especially when he ate a pie on the bench in the final minutes of Sutton’s Cup-exiting loss to Arsenal.

And now he’s been eased into resigning his jobs with the club, because – and this is so very British – there were betting shops taking action on whether he would in fact eat a pie on the bench, and he either did or did not tip off his pals that he was going to chow down on television.

He did eat the pie. His pals collected on their bets. The sport’s governing body opened an investigation into market manipulation by gambling – which is hilarious given that no fewer than 10 gambling establishments have advertising deals with English soccer clubs. Shaw was invited to quit to kill the story, and he took the hint.

Hey, dreams die all the time. But it’s still pie-fixing. Let that rattle around your head for a minute. Pie-fixing. Not match-fixing. Not point-shaving. Pie-fixing.

Now how can you not love this year?

Sure, it sucks for Shaw, but it serves as a series of cautionary tales for athletes around the world.

* Gambling is everywhere, and every time you inch toward it, you dance on the third rail.

* If you want to help your friends, give them cash.

* This is a horribly delicious way to lose your gig.

* And finally, fun in the 21st century isn’t ever truly fun because someone in a suit and a snugly-placed stick is going to make sure you pay full retail for that fun.

But it is nice to know that something that has never happened before is now part of our year. Pie-fixing is a thing now, as silly in its way as Irving’s flat-earth narrative was. And as we steer away from normal games as being too run-of-the-mill-fuddy-duddy entertainment, we have replaced them with sideshows.

Or do you forget how many people complained Saturday and Sunday that the dunk contest wasn’t interesting enough? How stupid is that?

Lots. Lots of stupid. But against pie-tin-shaped planets and pies turned into betting coups, how can it possibly compare?

We chase a lot of idiotic narratives in our sporting lives. The great What Will The Patriots Do To Roger Goodell story died like the old dog it was. We still try to flog Warriors-Thunder as a rivalry in search of better TV ratings when all the obvious evidence is that it is no such thing unless you think a couple that broke up nine months ago is still a solid story. We have Bachelor fantasy leagues, for God’s sake.

This would leave most normal folks in despair, thus matching their everyday experiences, but yin meets yang, and every time it looks like we are all barrel-rolling into the sun, we get Irving, and then we get Wayne Shaw.

In short, 2017 is going to be fun of grand surprises for us all. I look forward to the day President Trump tries to fete the Patriots and only gets to Skype with Bob Kraft and the equipment guys who midwifed DeflateGate, and Mark Davis in Las Vegas, just to see if he can get a P.F. Chang’s into the Bellagio.

Why not? This is sport’s year-long tribute to sketch comedy, and evidently everyone is signing on enthusiastically to replace lessons of morality and honor and equality and dignity and sportsmanship with slackened jaws and belly laughs.

So yay sports! Or as it is clearly becoming, A Night At The Improv.

Patriots win one for the ages, but where does it rank?

Patriots win one for the ages, but where does it rank?

The price of watching Roger Goodell being booed back to the Bronze Age is a subtle but real one, and one that people will feel very dearly soon enough.

The last great cathartic Super Bowl is now done, with the New England Patriots winning the brilliant and decisive battle to be sports’ new evil empire. In doing so, it rendered Goodell a permanent and risible punch line in National Football League history, the mall cop who wanted the death penalty for littering, and in the words of the song “got what he wanted but he lost what he had.”

True, $40 million a year can make the dissolution of your public persona a reasonably decent tradeoff, but we lost the argument about who won his windmill tilt with the Patriots. It’s done, and he is now permanently and irrevocably a figure of ridicule.

But that’s not the only debating point America lost Sunday night, and while you wouldn’t think it given how much time we are willing to shouting at each other, quality arguments are not easily replaced.

We have almost surely lost the mindless debate about the best quarterback ever, because there is nothing anyone can bring up that the words “Tom Brady” cannot rebut except calling his own plays, and since that is no longer allowed in football, it is a silly asterisk to apply.

We have almost surely lost the equally silly shouter about the best coach ever. Bill Belichick is defiantly not fun, but he has built, improved and bronzed an organizational model that is slowly swallowing the rest of the sport. That and five trophies makes him the equal if not better of the short list of Paul Brown, George Halas, Vince Lombardi, Bill Walsh and Tom Landry.

Plus, Belichick locked up the most absurd response to a question in coaching history Monday when he said, “As great as today feels . . . we're five weeks behind the other teams for the 2017 season.” Even allowing for Gregg Popovich in-game interviews, the so-grim-he-could-make-a-robot-cry worship-the-process response has now become a cliché. If 2017 prep was so important, he should have skipped yesterday’s game, and he definitely should have chosen not to waste so much time on the trophy stand after the game when training camp drills needed to be scheduled.

Oh, and DeflateGate died. Dead. No zombie possibilities here.

We do have a meatheaded argument ahead of us about which championship in the last year is the best, which can be settled here.

1. Leicester City, because 5,000-1 is 5,000-1, and the whole world understands that. Plus, there was invaluable three-month buildup that engaged non-soccer fans.

2. Chicago Cubs, because 108 years is 108 years.

3. New England Patriots, because . . . well, I don’t have to explain it unless you have no useful memory span. “Down 25 In The Third Quarter” is the new “Down 3-1.”

4. Cleveland Cavaliers, because they slayed the first unbeatable Warrior team by coming from 3-1 down, and even as a silver medalist, it will always be an internet meme, which is what passes for memorable in our decrepit culture.

5. (tie) Villanova basketball and Clemson football in a tie, because they were essentially the same great game.

7. The Pittsburgh Penguins, because the Stanley Cup Final was devoid of drama or high moments, and only 14:53 of overtime. Feh.

But everything else is settled, and this Super Bowl will not be topped for a long time. Our current cycle of absurd championships is almost surely going to end soon, because “Down 3-1” has happened twice in eight months (three times, if you count Warriors over Thunder), and the bar has now been placed well beyond reasonable clearing.

Indeed, the only thing left is for a championship team to spontaneously combust on the award stand. But if they do so and ignite Roger Goodell along the way, that would be an ending America would cheerfully endorse.

But that also isn’t an argument any more, and yes, that includes Gary Bettman.