Artist in July the thirteenth yes. That act like 1201. I think I'll be able to go home and I have an idea straight and I have elements here NCAA football. Is out available the stroke of midnight tonight so many new innovations we wanna hear the truth school system so real. College offenses throughout the nation on the -- system on this story -- of the product has been great for years and years with Peter -- make it even better since taking over. As the president dealers E. A. SPORTS in July of 2007 trying to get your studio for a -- because I am just amazed at what you get the guy selling video game I -- your. And I am -- vitamin in my house so I got I couldn't have come to my son Nicholas so tell me it will why is NCAA football eleven gonna be better in the previous years that -- played. Wow I think you wrapped it up Greg Little bit there we will week when I think of college football as a fan and I watched the SEC or the Big Ten or the pac ten pac twelve what do wherever right now I -- different styles. And Alabama plays differently than an Oregon plays differently than -- cal placed differently than a Florida or Florida State and we've been able to within the game bill will be called true school. It's not only the offensive styles it's the rituals is the stadiums it's the chance it's. How the team's run out -- Colorado runs out with the Buffalo idea we have cal like so when I was koskie and that carried the flag so the ability for us to be able to. To bring in personalize that individual college football. You know that that The Herald we I guess is what we call it is something we really have been able to do before but we do and at times a 120 -- -- The the realism of the game especially with football to me is just so impressive and this year you gotta do even more. The real college -- to talk about -- -- -- that no huddle but it's taken over college football we see at some of the pros but not to they. Level that we've seen in college football and Florida's great success again. Also hold the pistol. Offense which the university of Nevada Reno right here we're seeing other teams like Indiana Ohio is gonna use it where you have a running back behind it. The quarterback in a sawed off version of the shotgun -- with a -- -- they have some elements like that to make it even more real. Actually our team out of Orlando have paid visits to all the key college coaches talked that we get access to that play books we talked to the coaching staff. Ask them what they're looking at this used to make sure that work authentically replicating the style of off if you think of Oregon -- with -- with solely on how you know that kind of no huddle spread offense became very profit. I think what we know what what's happened to their credit -- do we till we get hot just pounding the ball down that so it's odd job at E. A. SPORTS -- to replicate what you was a college football fans see about your school and recognize -- -- school all the weight as I say to the way that they run out of the tunnel. To the way the team's lineup today to the stadium in -- -- the stadiums accountable tightwad hill and five. -- right -- July 3 Jays got up and hours Maddon is coming out in about a months time -- tenth yes August 10 little bit less than a month. Now when -- first started doing this year and years ago he wanted to create a teaching video for people with these things they get anybody could imagine yeah but it is becomes so are real. Our our actual football people coming to you then and asking for your input to help them. Maybe teach their office to their own players we couldn't put their offense into the game and even come up with a quarterback simulator where and when you're sitting there trying to get those but hasn't sort of a wide tight end receiver -- I feel like you're playing quarterback in the NFL sometimes not six. The right Greg I mean we've been for many years we have believed and rightly so that we teach more young children like -- about the game before the even get to played a pop -- level or get to watch it with their dad on television. And we do a lot of research to be able to back it up that a Madden player. Quite frankly is a smart if not smart of the actual football players regards. Recognizing the defense is when you stood you know on -- -- looking got the the history the strategies of the game. And so are we not only a licensee of our good friends of the NFL in the NFL PA were also the portal to the game for young people and he'll point the realism now the speed of it you know obviously the magnitude of the scale what Matt means. Two to the world sportsman video games everybody clears out of the way on August 10 when -- comes to mark. Number I'm well aware. I'm well aware. Are one of the reasons a lot of the heavy on the show months and months ago when in the Tiger Woods drama was unfolding so many of his sponsors and people these aligned with a pulled away you'd you'd did not right. I wanna ask you why and now that the British Open and yes his coming out here from the London metal Liverpool Liverpool this outside and we're gonna have a you know having it this saint Andrews is right. The popularity of tiger worldwide where is it and the game specifically. The Tiger Woods says PGA tour eleven yep games that's selling less now in light of what happened where's that all that was tiger. Well so it's so. Back your original question we've we've stood by tiger we're not twelfth you relationship you know not long quite frankly after -- stuff that he is we we we struck a deal with tiger we recognize him as. Estimated to really bring golf to where it was if you remember those days have relatively -- sport. And has brought the excitement into it almost a video game field Tigers stand. Very loyal to us we've been very loyal to -- and miles were sympathetic to the challenges he's -- going through on in his personal life he's still the world's number one golfer now. Phil keeps pushing him but you know he's ranked number one. He's a saint Andrews coming up obviously with the British Open and done. You know it's our belief that tiger you know the rust continues to be knocked off he feels better about the game. -- and you know we we continue to stand by him he's been on the masthead of our games now into its thirteenth year coming up we have the Ryder Cup built into the game this year so we have a longer. Tale if you will so you have online team like. We were talking earlier about how many people four million people -- -- -- E. A. SPORTS games on line now golf joints that. With online team play was like -- night in Europe on San Francisco on down on the offensive to play against each other is as Europe this is the United States is part of of of Ryder Cup we're also looking -- Our ability to be able to drive the tiger brown and quite frankly in a way that tiger quite frankly needs to be driven right now. Armed to I'm more approachable brand and we continued to do that work with his. To do so -- -- give -- your real passion. Not not our football -- but your football yes soccer and. You know somebody kids are replying youth soccer are is that translating that to going home and playing more. But you're not next generation I know -- for eleven yep you have. Is it isn't translating to what your being able to see our kids playing as much Maddon is they are playing in fifa left. Not not as much there because madness is phenomenon its -- but I can't tell you this Greg is when we look at our global sales of chief for him right now we've got he's attend the market -- for eleven be shipping here in United States on September 20 ninth. Is that we look at individual markets the United States as an individual countries -- number one -- in the world -- again it is not as -- -- evolved over the last three -- four years I think you -- credit -- the last you can credit our relationship with Landon -- you can certainly -- the quality of the game. And then when you look and quite frankly as well people like fox soccer channel one ESPN has done for broadcasting the international game back here. You've you've golf contact and this country to play soccer thirty years ago I couldn't have a conversation about Liverpool Manchester United Jordan appeared -- time. I I've been out backstage you're talking to people we've been talking -- cup we've been talking about Chelsea we've been talking about individual play is act. And you can almost guarantee I can stop anybody in the street outside and I'm by the third person I'd be able to have a legitimate conversation about for about what. But I look at the numbers and they are up dramatically up 36%. From the 2006. World Cup -- -- played in Germany and let's say did better obviously he's still. The overall numbers are below two I mean well below what -- -- about football and yeah baseball generates so is -- make an account abroad in roads in this nation for not. That the what I would do is is I would look at those will computer -- I would actually cost them out in let's look at the top twenty games may be played look at the viewing figures let's go look at what the numbers were for US gone. Let's look at -- Argentina. And you know -- -- respect to the -- in the South Korea's may be an -- Japan's. You have to look at the king separately in that respect and I'm no different in the country will not everybody's emotional 64 games. I always remember coming here I still somewhere in my garage half. A bumper sticker that says soccer sport of the seventies and I still have that yet -- New York that's exactly I still. Look at that and I've seen and and and during night in my -- previous life and and sporting goods I was chairman the soccer and she council America we will looking at. -- eighteen million kids playing the game itself on this there's no doubt in my mind that it's a tremendous participation sport in this country and maybe continued use -- There's not a lot of time to get world class soccer except. Maybe that will -- we've just seen on prime time competing with the NFL and the NBA. Major League Baseball and the NHL analysts as a great job where we're fortunate to have very good franchise in the Bay -- the San Jose earthquakes but. You know there's not enough oxygen yet and and we need more -- -- -- we need more intense season and -- If E. A. SPORTS sales of about he's again American to go by were breaking through. Parent Peter Moore for years and Ottawa's sandy Sandoval that ring and he sports you -- just think -- Antonio -- -- I think the -- -- these sports -- thank -- so -- -- and -- --