Comcast SportsNet/NBC Sports US Open Coverage 2012
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Comcast SportsNet/NBC Sports US Open Coverage 2012
Transcript
The US open at the Olympic club in San Francisco. Presented a great opportunity for Comcast sports net to tap into the resources are now available. As part of NBC sports. The idea was to provide coverage and promotion simply. And working together and NBC entities need sweet music together. Comcast sports produced a thirty minute US open preview show. This team to offer coverage on June 7. That's next to the Pacific on the southern boundary of -- it's just felt the Olympic club's lake course is poised and ready to host golf's toughest test. -- 112 United States open. Hello everyone and thanks for tuning in to Comcast sports -- US open preview show. Presented by Pacific special teams -- I'm Dave van. It's hosted US open coverage for sports net central. -- NBC Bay Area news and it's beginning. In Monday's light from the force a few if any players on this course today to boast a better shot than Michael Allen bringing back memories of the old tiger. Not just from the fine -- himself. But from the other major winners in his group. Played well -- how tough has this been. It's a really tough test of golf. Chronicle live -- -- lower show live from the Olympic club. They utilized Golf Channel talent. As well as local former PGA tour pro Scott McCarron in the US open play. Takes a lot out of you so you gotta be rested and be ready to get this difficult visual history. -- would to figure out he's handling evening that's the most important thing when you have. On Thursday and Friday. A one -- US open report program was produced and aired on NBC Bay Area. Immediately after the NBC sports coverage and what. The big pairing Phil Mickelson Bubba Watson all play together teeing off at 7:33. In the morning and well aside from Michael Thompson made the biggest moment they belonged to tiger what -- I think some tiger with a beautiful round today Jim fury -- how's this for. For him one nights like that that's a real good chance going -- you look back. Right there and look back Brandon Dallas actually proved nothing to go in there -- here it would birdied the home. Our website seem to have with -- NBC sports dot -- and pushing and pulling relevant content. And -- much of that video that was produced for the Linear channel. Sports Illustrated columnist and killing was hired by CSN Bay Area. To provide exclusive content to decide. Golf Channel and other NBC talent we're extensively featured on our live coverage on NBC Bay Area in sports net central heat's night. And building contest was that two or other artisans and NBC sports network. One of our biggest successes came in the area of cross promotion. A spot was created that highlighted the power of the coverage of NBC sports that was being provided across four networks. Nobody covers the US open like the networks of NBC sports. Blocks and we'll bring you the latest news and inside all -- in my -- from the US open. In the book of sports network get -- -- -- club with the networks and sports net central. The US still lives here on the networks of NBC sports. Other cross promotion took place during all of our sports news program and my defense. Including appearances by 2011. US open champion. Rory in that. And Dustin Johnson at AT&T park. Well the us open live from the Olympic club comprehensive team coverage all this week and NBC the Golf Channel and Comcast sports net. Live coverage of the event -- have been on NBC in the previews and recaps on the Golf Channel. It's comprehensive local coverage every night and -- lives forces central. Sports reports that NBC -- from Comcast sports. Giants pitcher that came to part of the fun. We think you heard what happened to him. Our ad sales to. Convert that buzz around the US open. To a sponsorship opportunity for insurance companies he has side. Who sponsored a preview show and read that contest promotion on our air. Our PR team work closely with NBC sports to get stories placed in local media. Also Golf Channel Taylor was scheduled on that never -- Sports Radio station that they area. As a result of that synergy and cross promotion. Ratings were up 129%. Vs last year and best for the market since the 2000 US open. We think this spirit of cooperation shown by all of our networks represents a building. For the future of this him on -- relationship.



















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