It's a new year in the NBA, which means it's a new opportunity for Jimmy Butler to toy with the media.
The Miami Heat forward broke out a new look for the team's media day on Monday, and you have to see it to believe it.
Check out Butler with his straightened hair, new piercings and painted fingernails.
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"Don't make me break character," Butler said to a room full of laughing reporters as he stepped up to the mic. "Yeah, yeah, yeah, laugh it up."
“I'm very emotional right now," Butler said. "This is my emo state and I like this. This is me. This is how I'm feeling as of late.”
NBA
Butler's new look also caught the attention of his teammates, some of whom simply couldn't keep it together.
This is the second straight year Butler debuted a new hairdo at media day.
Last year, he showed off dreadlocks at media day. He did not end up wearing them on the court, but networks and the league itself continued to use images of him with dreadlocks throughout the season.
Don't expect the hair to stay this time around, either, but fans will have to wait and see when the Heat open the season against the Detroit Pistons on Oct. 25.