Oakland's Lillard sets sights on platinum hip-hop album

Oakland's Lillard sets sights on platinum hip-hop album
March 19, 2014, 12:00 pm
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Not to knock anybody else who has done it, but I can actually rap. I have a story to tell. It’s not going to just be about basketball.
Oakland native Damian Lillard to CSNNW.com
CSNNW.com

You’d be surprised how many NBA players have seriously tried to grab the mic in an attempt to create ear-popping, hip-hop flows that translates to commercial success.

There are some notable ones who have tested the musical landscape such as Kobe Bryant, Metta World Peace, Tony Parker and Allen Iverson, just to name a few. While each may have been talented in their own right, to say they were a success would be an overstatement.

Shaquille O’Neal stands alone as the only NBA player to actually turn a profit in the hip-hop game with his debut album “Shaq Diesel,” a 12-track compilation that went platinum in 1994. The seven-footer can also toot his horn when it comes to longevity in the field, having produced five albums in total.

That’s the sort of impact Portland Trail Blazers guard Damian Lillard is looking to make when he eventually and officially, takes the music industry by storm.

“If my profile continues to increase, I think I can go platinum with my music,” Lillard told CSNNW.com. “Not to knock anybody else who has done it, but I can actually rap. I have a story to tell. It’s not going to just be about basketball. I have more content than that. With the way I know I can get down, and the producers that I’ll align myself with, there’s no reason not to think I couldn’t go platinum. Shaq proved it’s possible.”

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