York: 'Our work started nine months ago'
Programming note: Watch coverage of today’s Super Bowl announcement LIVE on CSN Bay Area, or streaming LIVE NOW on CSNBayArea.com
BOSTON -- The Super Bowl's golden year will feature a return to the Golden State -- the Bay Area won its bid to host Super Bowl 50 in a vote of NFL owners on Tuesday.
The Super Bowl, scheduled for February 7, 2016, will be played at Levi's Stadium in Santa Clara, which will become the new home of the 49ers in 2014 after one final season at Candlestick Park.
"After losing a Super Bowl, it's certainly nice to win a Super Bowl," 49ers CEO Jed York said.
The Bay Area was chosen over Miami, which has played host to 10 previous Super Bowls. Miami's attempt to host the 50th Super Bowl was dealt a crippling blow this month with a failed attempt to provide public money for necessary stadium renovations.
Meanwhile, one of the major selling points for the Bay Area bid is its more than 50-percent completed stadium.
Levi's Stadium is a $1.2 billion stadium that will seat 68,500 fans for regular-season games. The capacity will expand to 75,000 for the Super Bowl.
"All we lacked in the past was a stadium, and now we have that," 49ers co-chair John York said. "
California has hosted 11 Super Bowls, including the first championship game after the NFL-AFL merger. Super Bowl I was played at the Los Angeles Memorial Coliseum in 1967.
But California has been shut out of Super Bowls since 2003 at San Diego's Qualcomm Stadium. The Bay Area hosted one previous Super Bowl. The 49ers were a 38-16 winner over the Miami Dolphins in Super Bowl XIX at Stanford Stadium in 1985.
Daniel Lurie, the head of the Bay Area Super Bowl bid committee, told NFL owners the league's initial $200 million loan went a long way toward bolstering the Northern California effort to build a Super Bowl-worthy stadium.
"You all have provided the Bay Area with a platform to host the world's greatest game on the most innovative stage by investing in the effort to build the first new football stadium in Northern California since the 1960s.
"Two years ago, we didn't have the venue or the collaboration required to stand before you and present this bid. When you all stepped up with the $200 million loan to help build the new stadium it sent a signal to our region that now is our time.
"Let's take a look at what you have made possible (slides of stadium shown to owners): As you can see, the stadium construction is more than 50-percent complete, ahead of schedule and targeted to open next summer, well in time for the 2014 regular season. This means there will be two full seasons in the stadium before Super Bowl 50 to make sure everything runs smoothly for the championship game, including the use of convertible seating for large events, which is an integrated part of the design of this facility.
"The stadium is located adjacent to the Santa Clara Convention Center and Great America theme park, which will both will available for sponsor activation and family activities in the weeks leading up to the game.
"This effort embodies the league's commitment to an exciting new level of fan experience and will set the stage for the next 50 years.
"If selected, together, we can ensure that Super Bowl 50 builds on the NFL's incredible legacy of philanthropy and generosity -- not only by playing an amazing game, but generating the largest social impact in Super Bowl history.
"Again, this decision is not about picking a home for Super Bowl 50. It's about setting a standard for the next 50 years. And with your vote, we hope we can bring the bowl to the Bay. Thank you."
San Francisco will serve as the hub of most of the Super Bowl activity leading up to the 2016 game. The NFL Experience will be staged at San Francisco's Moscone Center, and Market Street will be closed to traffic from Union Square to the Ferry Building to serve as the main street of Super Bowl activity.
But it will be an entire Bay Area production. More than 22,000 hotel rooms have already been set aside. Official and unofficial events will span from Napa to Carmel and to all sides of the Bay.
Oakland officials have gotten involved, and York said the Raiders supported the Super Bowl effort. Cal, Stanford and San Jose State have volunteered to provide practice facilities for the participating teams.
"There's going to be an immense amount going on in San Francisco, and we'll have public transportation that will be able to get people from the East Bay to the South Bay, up to the NFL Experience," said Daniel Lurie, founder and CEO of Tipping Point Community and head of the Bay Area Super Bowl bid committee.
"We're going to make it real easy for people to get down to Santa Clara with Super Bowl trains, and there will be Super Bowl lanes to get people down there on Sunday."
The 26-member bid committee also included Condoleezza Rice, Charles Schwab, George Seifert, Steve Young and Marissa Mayer, CEO of Yahoo!
The committee last week announced it raised $30 million in pledges from area businesses. Twenty-five percent of the funds raised for the Super Bowl Bid will go directly to charitable causes to help children and families living in poverty in the Bay Area.
Lurie and committee member Joe D'Alessandro emphasized innovation and fan experience to the owners during the 15-minute presentation Tuesday to the league's owners.
Levi's Stadium will include high-speed wireless capabilities for all 75,000 fans in attendance. Lurie said the goal is for the Bay Area to earn multiple Super Bowls in the future.
"We are not in this to host just one," Lurie said. "We'd love to prove ourselves and once we've done that, which I believe we will, then we'd love to get into the rotation, along with Miami and New Orleans. Miami and New Orleans are great places to host. We feel we can be a great host city, as well, alongside of them."