Editor's note: The above video is from June of 2015.
The story of how Under Armour snagged Steph Curry is well documented. With the Warriors winning 73 games and Curry dominating, his shoe sales skyrocketed.
Team owners are asking their business operations executives where the next streams of revenue will come from. There are no easy answers.
The Warriors aren't just going after the record books when they attempt to win 73 regular season games, but much, much more.